Radio broadcasting is a business activity or interesting work. In terms of a career in radio communication ilmui an affirmation of self to become a messenger (communicator) in the form of the team. Broadcast crew (crew) on the radio consists of:
A. Broadcasters (announcer)
Is a person who presents the material broadcast on a fixed and regular listeners. A person can become a broadcaster by the consideration that the quality of their votes in accordance with "the desired tone", and announcing skills. Announcing the skill in question is included:
a. communication of ideas (Communications of idea)
b. personal communications (Communications of personality)
c. personality projection (projection of personality) (agility, hospitality, adaptation)
d. Pronunciation (pronounciation)
e. voice control (voice cntrole)
In some literature announcers sometimes referred to as "disc jockey" means someone who played or play a song.
B. Combo operator
Is the term for the announcer mention the joint between radio operators and technicians. The sense is that presenting the material broadcast crew as well as operate almost any broadcast studio equipment studio equipment, especially on water. Generally, almost all radio stations use the combo operators as well as guiding the event announcer.
Note:
Ø There is a difference in the sense that as long as it is known that the broadcasters and operators are the same combo. Truly understanding that broadcasters are simply presenting the material broadcast, which is to speak, read and communicate with listeners without operating equipment such as playing a song, set Kaser, CD track, record and so on. While the operator is a broadcaster combo that also operates radio broadcasting equipment.
Ø Most radio stations use a combo carrier for more efficient energy and operational costs
C. News caster (herald news)
Ø Some of the stations that are in "news station" will distinguish between the broadcaster with the broadcast crew on duty searching, writing and reading the news. The last broadcast crew called the news caster.
Ø Careers in this field is actually more challenging than as a broadcaster because it requires a certain skill to be able to get the news event as "the first hand", copy and write quickly (catch rate) as well as broadcasts (read) the news events with a tone that follow the standard station . Only crew broadcasting career in this field is still not known and appreciated in the country of Indonesia. Position the broadcaster was more prestige than the news caster.
Ø There is another one crew position broadcasting career that is almost similar to the news casters of news readers. Perbedaannnya is that news readers are not looking for just reading, writing or processing news
D. Salesperson (marketing staff)
o Is the broadcasting crew that is on the marketing department that supports the financial problems of the station.
o Marketing here doing his job by offering time broadcast programs to multiple parties / clients to buy it in the way commercials (advertising), public announcements, promotional launching a particular product, the sponsor quizzes and so on.
o In several radio stations this office also doubles as a copywriter (scriptwriter) and even the announcer on the shape of the event that the client wants (advertising, sponsorship quizzes, etc.). For example, if the client bought air time for advertising the product then the salesperson will make a script, producing perhaps even broadcast the ad.
E. Copywriters (copywriter)
o It is the broadcast crew on duty to make and write down all of his manuscripts which program to be broadcast and produced
o Generally, this position applies only in the manufacture of advertising copy and news script, but further developments are also used in the manufacture of other events such as drama, music and more.
o Position crew broadcasting in Indonesia is still not known or not widely used. Radio stations rely solely on the ability of broadcasters to make the script programs.
o Generally, the crew of the broadcasting office is owned by a medium size radio stations to the top
F. Traffic director (programmers)
o The term is more viscous skew traffic director on the terms used in the world of British broadcasting. This term is used to refer to the person in charge of preparing, producing and scheduling programs. Position under the program director (head of the broadcast - Ind.).
o While the term programmers better known in Indonesia as a crew broadcasting a format, specify and schedule the broadcast program. For the implementation of the production is done by a broadcaster or any other crew.
G. Engineer (technician)
o It is also important that the broadcast crew in a radio station. His job is to preserve, maintain and operate all radio station equipment.
o For large radio station broadcasting the crew is headed by the chief teknisis (chief engineer's) with the assistance of several technicians. As for the size of small stations generally only have one technician only.
ORGANIZATIONAL STRUCTURE OF RADIO BROADCASTING
Before discussing the organizational structure of radio broadcasting, will first be explained about the field work in radio in general.
a. Planning broadcast
b. Administration releases
c. Broadcast production (journalism and entertainment)
d. Promotion / marketing of broadcast
In determining the radio team, there are some broadcasters who coveted typology that is creative, intelligent, communicative, diligent, discipline, team motivator in working, and capable of being an example.
The structure of the department of radio broadcasting stations varies according to the size. In the organizational structure with the type of medium-sized broadcasting stations (medium-size radio station), its structure is as follows:
1. General Manager
2. Sales Manager
3. Program Director
4. News Director
5. Chief Engineer
The level of these managers have the responsibility of planning and policy implementation radio broadcasting stations, maintenance of relationships with the community, as well as monitoring the content of the program, the number of listeners, and sales information.
A General Manager has the responsibility of preparing a work plan radio broadcasting stations, both short-, medium-, and long term. Besides directing and managing the development and implementation of action plans as well as supervise, evaluate the work of a radio broadcasting station as a whole to meet the target audience and achieving sales targets by taking into account the operational effectiveness of radio broadcasting stations.
Sales and Promotion Manager has the functionality to plan and manage promotional activities and sales of radio broadcasting stations in accordance with a predetermined promotion strategies, as well as directing all sales activities to achieve sales targets set by the company.
Program Director has the responsibility to formulate and establish a radio broadcasting programming that meets the form of radio broadcasting format that has been established by the company, including aspects of supporting the success of radio broadcasting, taking into account the needs of listeners as well as the needs of advertisers.
Thirteen basic framework for optimizing the work of a steering program include:
1. Monitoring (monitor)
2. Act (act)
3. Create (create)
4. Involve yourself with your people (involve yourself with all your employees)
5. Get input (input search)
6. Be aware of the competition (always prepare yourself in relation to competition or competition)
7. Involve yourself in the community (involved in the community)
8. Be postive (always positive)
9. Share (always willing to share)
10. Review your goal (re-check purposes)
11. Set an example (give examples)
12. Be conscious (always aware of the cost you spend / save)
13. Do something (do something)
In general, radio broadcasting stations are divided into four departments, namely:
1. Sales Department
Staff: Sales Manager, Sales Staff
Duties: Responsible to the sale of air time.
2. Program Department
Staff: Program Director, Announcer, copywriters, scriptwriters, Production, Music Library
Duties: Responsible for supervision of output broadcast and music or other material event for the survival of broadcasting and is also responsible for the performance of broadcasters or DJs.
3. News Department
Staff: News Director, Newscaster, Reporters, Writers
Duties: Responsible for collecting, writing, and broadcast news or information, whether local, national, or international.
4. Engineering Department
Staff: Chief Engineer, Staff Engineer, Maintenance
Duties: Responsible to maintain radio broadcasting stations on the air and maintain the overall broadcasting equipment owned by the station.
Model structure of radio organization in Indonesia can be generally described below:
Top Management "PLANNER" - Middle Management "organizer" - Low / Front Management "OPERATOR
The organizational structure of the radio station
When viewed from a medium-sized broadcasting stations, the ideal structure of a radio station will be in the following
